Accelerating Growth through Digital Strategy and Innovative Marketing

Digital Strategy Manager

Envoy Mortgage September 2017 - Present

As the Digital Strategy Manager I worked with the interdepartmental leadership team to identify unmet needs, goals, and opportunities in all aspects of web and digital marketing.

Accomplishments Include:

• Setup zero cost, lead gen campaigns resulting in $600k in net income
• Audited customer contact processes and identified large groups of customers and prospects that incorrectly fall out of nurturing campaigns. Strategized options for remedies to reincorporate these contacts into workflows.
• Built several automated workflows reducing man hours spent on routine tasks
• Audited CRM and lead capture workflow solutions to reduce costs by 73%, saving the company $32,000/year
• Built an online, robust technology and marketing resource center for loan originators and realtor referral partners
• Built custom lead tracking platform that integrates with the corporate website to provide a way to measure success and track visitors from being an anonymous user to a customer with a funded loan
• Built an automated platform for launching and maintaining SEO optimized, personalized web pages for over 450 loan originators and branches
• Developed a feedback process to gain insights on the needs of our sales team and referral partners
• 52% reduction in page load times for corporate website
• Implemented schema data and other SEO improvements that contributed to a 12% increase in organic web traffic
• Audited website using JAWS and made updates to meet WCAG 2 AA requirements to ensure users with disabilities are able to properly access the website
• New features and website improvements lead to a 10% increase in application link clicks
• 63% increase in monthly users to corporate website in less than one year
• Revamped recruiting section of website, leading to a 249% increase in traffic
• Built extensive mortgage calculator to replace existing calculator, resulting in 27% increase in usage

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User Experience Consultant

NRG February 2017 - September 2017

As a UX Consultant I worked on three of NRG's retail electricity provider brands: Reliant Energy, Cirro Energy, and Pennywise Power.

Accomplishments Include:

• Assists with driving the process to gather requirement and understand user needs, business needs, and stakeholder requirements.
• Led interaction design of the user experience for both web and mobile applications.
• Performs analysis and conceptualization of proposed projects, utilizing professional experience in the development of specifications and design standards.
• Provides guidance, direction and leadership regarding design activity on various aspects of a project.
• Involved in all areas of the project life cycle and be prepared to engage new technologies in support of defined strategies and initiatives.
• Research design, data collection and statistical analysis.
• Partner with the business to identify business strategy and roadmap.

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Director of Digital Services

Willard Interactive July 2010 - February 2017

We partnered with great brands to accomplish business objectives through online solutions. Some of our clients include Dell, American Cancer Society, Texas Education Agency, Austin Bar Association, Birds Barbershop, Austin Monitor, and The Long Center.

Accomplishments Include:

• 244% growth in subscriptions for the Austin Monitor
• 270% increase in Spanish-speaking visitors for The Long Center
• 27% increase in sales ($1M) for The Long Center

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Interactive Producer

Steel Branding January 2005 - June 2010

Reported directly to the president of the company and during my tenure I jumped around where needed and learned almost every aspect of how the company operated. I was responsible for creating responses to government RFPs in effort to gain new business. I also built most the digital projects.

Bachelor of Arts, Mass Communication

Texas State University 2002 - 2005

Focus in Advertising and Minor in Business

San Marcos, Texas

Accomplishments Include:

• Received 1st place is advertising strategy and execution program (campaign for Sony Vegas)
• Published weekly comic strips in the University Star newspaper
• Artwork published in 2005 Persona publication
• Worked as a Resident Advisor

Best of Business Award - Web Developer

Austin Business Journal 2013 - 2019

Residential Mortgage Loan Originator License

State of Texas 2020

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Google Analytics Individual Certification

Google 2017

Accessibility Web Developer

Knowbility 2020

Participant in the 2019 Accessibility Internet Rally (AIR), a global web accessibility awareness program. During the AIR event, teams of web developers sign up as volunteers, learn the latest techniques regarding accessibility through AIR’s customized, intensive trainings, are matched to an expert accessibility mentor, and then those volunteers put their skills to work online building accessible web sites for nonprofits.

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Web Consultant

Austin Zoo and Sactuary 2009 - 2010

Execution of web design, web programming, and multimedia/animation projects for the Austin Zoo.